I usually took a double espresso just before the start of my ice skating races or heavy workouts. The problem, however, was that coffee is laxative and other caffeine receptacles such as pills or energy drinks were usually not ideal either because of its high level of sugars or aspartame.
The power of FIRST is that it is absorbed into your blood through the mucous membranes within 5 to 10 minutes. You almost immediately feel the uplifting effect . During my career, I did not have any energy gum available, so I decided to create one myself.
Next to my workouts, I often use FIRST as a booster while driving, so I always keep a pack in my car. Besides alertness, the combination of caffeine and B vitamins improve fat- and carbohydrate burning, energy efficiency, and calorie burn, and all without sugars.
It's all about sports, performance, and health
After my skating career, I have learned and done a lot of other cool stuff. When I stopped skating, one thing was clear to me, I'm not going to relax and sit back. There are so many other things to experience and so much to do in life, that I want to make the most of it. All my life, I have been characterized by a drive for autonomy. I arranged my own sponsors, did my own management, wrote my own training schedules, and now I am an entrepreneur.
My personal mission is to contribute to the experience of sports, the health of people and the utilization of talent. I do this at through media, sports and health. These themes make me happy and I wish to be involved in all of them. Hence, the birth of FIRST. Taking risks, working hard, learning, falling, and getting up again remain the key motto.
Striving to be your ultimate best
An extensive company of top athletes, as well as jet fighter pilots, have already tested FIRST. They use our chewing gum before a training session, game, flight, exam, or simply as a booster.
It is very motivating to receive positive reactions from all these people who are driven to get the best out of themselves and strive for the maximum. In elite sport, this is winning first place and the gold medal. Hence, our name FIRST; and the golden wrap in which our gums are packed!
I am curious to know what you guys think of FIRST and how you use it. Order, try, and let us know what you think via our social media channels! FIRST was created to support you in achieving peak performance. I like to challenge you. You only live once, give it your all every day!