START CHEWING YOUR ENERGY

Caffeine gum designed to maximize your performance.
Order now More info

START CHEWING YOUR ENERGY

Caffeine gum designed to maximize your performance.
Order now More info

"Caffeine gum is
literally a lifesaver"

Customer reviews:
4.9 / 5.0

"Is chewing gum the secret behind Ajax's top performances?"

"Athletes to lawyers: everyone uses caffeine gum!"

Functional benefits

Direct energy
Works within 10 minutes
Extra power
Improves strength and stamina
More focus
Long-lasting concentration
Enhances reaction time
And improves memory recall
Increases calorie burning
Heightens metabolism
Read more

When to use FIRST

In addition to sports, FIRST also gives you extra focus and energy during other activities. The same as with coffee, you can have more than one gum per day.

Sports

Feel the extra strength and endurance.

Work

Say goodbye to the after-lunch dip and maintain focus all day.

Drive

Enhance your reaction time and feel more concentrated.

Game

Energy drinks and restroom breaks are a thing of the past.

Study

Feel extra focus and long-lasting concentration.

Party

Activate your party mode with extra energy and happiness.

Caffeine liquid core

FIRST isn’t the smallest chewing gum. That’s because we store 80 mg of caffeine and B-vitamins inside its liquid centre fill. This equals one energy drink or espresso but in the mere size of a gum.
  • Starter 2-Pack

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    €9,99

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    €17,99

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  • Double 5-Pack

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    €35,98

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Customer reviews

Rated with 4.9 / 5.0

"I'm more explosive and focused
when I chew FIRST"

Henk Grol
Two time Judo Olympic Bronze Medalist
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Our athletes

Suzanne Schulting
Olympic, World, European and Dutch champion short track

With FIRST I am ready to Rock ‘n Roll. My mind needs to be as sharp as my blades.

Henk Grol
Two time Judo Olympic Bronze Medalist

I'm more explosive and
focused when I chew FIRST.

Marit Bouwmeester
Olympic and World champion sailing

Sailing is a true endurance sport and I often spend many long days at sea. FIRST boosts my alertness whenever I need it.

Maarten Van Der Weijden
Olympic and world champion swimming

As an endurance athlete, I have to keep going. FIRST helps me to perform longer and better.

Pien Sanders
European champion field hockey

FIRST gives me an extra boost during trainings and matches.

Niek Kimmann
World champion BMX

Chewing on FIRST keeps me going. Races are one long rush in which I don't lose my focus.